Names matter. Especially Brand Names.
Consider this: “Cargo House” and “Pequod” were two options they thought about before naming the brand Starbucks…
If that’s the case, why PATHS? Read on to learn more behind the mystery and history of PATHS Atlanta Kung Fu – the name.
Why The Name PATHS?
The name “PATHS” was devised back in 2007 – 2008 by the founding members of the organization, David Jones and Allen Carroll. It was chosen as an acronym, meaning Physical Arts & Traditional Health Systems. Sifu Kiessling came on board soon after and the name has stuck throughout the years, making only one revision, from PATHS to PATHS Atlanta; due to us being in Atlanta, GA and all. 🙂
It hints at what our inner aims were. It’s also a bit telling of the two founding members’ teacher, Allen Pittman, who leads the charge in personal development through various physical arts (and traditional health systems), like the Chinese Neijia arts of Gao Bagua Zhang, Xingyi Quan, his amazing Wisdom of the Body system, and more.
As our goals began to change and as Sifu Kiessling began to optimize the website, he realized that the acronym did little for our efforts in branding, so “PATHS Atlanta” became “PATHS Atlanta Kung Fu.”
Throughout the years, the lives and goals of the three founders have changed (read more about this on Our History page) and now Sifu Kiessling is the sole inheritor of PATHS.
Although one day in the future we may go down a complete re-branding, such that our name would better represent who we now are, for now we are sticking with the name, since Sifu Kiessling has put in quite a bit of time and effort in getting the name out there, optimizing the website, etc.
In light of this, Sifu Kiessling put forth a Challenge to his Northern Shaolin Kung Fu students: “What ways can the name PATHS still be used to represent our new identity?” And they came up with the following ideas, each of them worthy of merit.
They fall into two categories: The same acronym, but with differing meanings and using the word “PATHS” as more of a metaphor or analogy.